Rajesh Khanna's most commercially successful films with critical acclaim during this period were Saccha Jhutha (1970), Safar (1970), Anand (1971), Andaz (1971), Kati Patang (1971), Amar Prem (1972), Apna Desh (1972), Bawarchi (1972), Dushman (1972), Daag (1973), Namak Haraam (1973), Aap Ki Kasam, Prem Nagar and Roti (1974).
During the peak of his career he would be mobbed during public appearances. Fans kissed his car, which would be covered with lipstick marks, and lined the road, cheering and chanting his name. Female fans sent him letters written in their own blood. From 1969 to 1974 he had 15 consecutive hit films, a journalist dubbed him "phenomenon" when he was at his peak. Several of the popular songs sung by Kishore Kumar in the 1970s were picturized on Khanna and helped his films become successful and after his emergence as a superstar, Kishore Kumar went onto have a successful career in playback singing.